Over the past decade, social media has become a popular way of keeping in touch with friends and family.
Facebook, Instagram, Twitter, Snapchat, and LinkedIn are all avenues of finding out what people are up to day in and day out.
Speaking of which, are you connected to LIVE Consulting on Facebook?
However, these platforms are useful for more than just staying in the loop with your loved ones.
Over the years, social media has become one of the chief methods that many companies use to advertise their products and services to their targeted audiences. As a matter of fact, one famous reality television star credits her use of social media for helping her makeup company climb to the top in a very short time!
But, how does using social media actually help with the marketing process?
To start, 70% of the people in the United States currently have a profile on at least one social media platform. This means that it is much easier to reach a large amount of consumers and advertise to them about your products and services. Plus, most people are checking their social media accounts at least five times per day – which mean that you are guaranteed they will see what your business is all about.
Social media also provides the opportunity to be more informal with your potential customers.
When you post something to your business’s social media page, it will usually have a conversational and fun tone – which is very different than the formal messages that consumers receive from the more traditional methods of advertising.
And because of the casual nature of your posts, people will enjoy interacting with your business and will be more likely to click over to your website – leading to a greater chance of making multiple sales!
Social media also makes it much easier to bring in sales when your business runs a contest of some type on a platform such as Facebook. Contests give people the chance to have a little fun while giving them the opportunity to win a prize by doing something as easy as liking or commenting on a post! And the more fun users have while visiting your business page, the more likely they are to keep coming back for more.
Another benefit of using social media for marketing purposes is that it is so much less expensive than paying for the more conventional advertising channels.
Studies have shown that social media advertisements cost three times less than running ads on billboards, through the radio, or on television.
With just a few dollars or more per month, you can target the exact audiences you want to reach by any combination of factors including age, interests, gender, state, or even the city where people live. And because platforms like Facebook and Twitter allow your business to target a very specific audience, you are more likely to find people who are genuinely interested in your products or services instead of those who just want to click over to your site but don’t intend on buying anything or booking your services.
Businesses that regularly use social media are also able to enjoy better search rankings on Google. The reason for this is because a healthy social media presence indicates to Google that your business is a strong brand that is valuable and can be trusted – which will only make more people want to check out your website.
Using social media for marketing purposes also presents a bonus in the form of easily being able to get valuable feedback from your customers.
For example, you can post a poll on your business page to find out what people thought of your most recent product, while also asking your audience for feedback on what they would like to see you offer next. This not only helps your business to come up with something new and exciting, but also gives your audience a chance to get their voices heard and to feel like they matter – which guarantees they will stay loyal to you in the long run.
Another advantage to using social media for marketing purposes is that it provides a one-stop location for consumers to find out everything about your business, from its location to the hours you are open. New consumers can also discover what past customers think about you since they have the opportunity to read any reviews that have been posted on your business page.
Social media additionally provides the opportunity for customer service.
When someone leaves a review on your page or has a question about the business, social media makes it very easy to respond immediately. And the sooner you respond, the more your customers will trust you and happily use your products and services in the future. They will also not hesitate to recommend your business to their friends and family, which greatly helps to grow your customer base.
But perhaps the best part about using social media for marketing is that you have so many different platforms to choose from to get the word out about your business.
Because each platform is intended for a different type of audience, you can easily reach thousands of people of various ages and backgrounds that are potential future customers. And best of all, you can easily increase your audience reach when you utilize several social media channels simultaneously.
Now that you know how valuable social media is to have in your arsenal of marketing tools, go create some fun posts and watch your audience grow!
Related to Social Media? How about Social Engineering via Social Networking? Read on here: Social Engineering